Digital Specialist

Company Overview

Foundation Building Materials (FBM) is a leading construction materials distribution company serving the commercial and residential construction markets across the United States and Canada. In conjunction with Unified Door & Hardware Group (UDHG), a premier provider of commercial door, frame, and hardware solutions, FBM supports a broad range of construction and architectural projects nationwide.

Together, FBM and UDHG’s 8,000+ Team Members are committed to operational excellence, innovation, and employee development. By combining scale, specialty expertise, and a customer-first mindset, we deliver high-quality products and services to contractors, builders, and project teams across diverse markets. As the organization continues to grow and evolve following the recent acquisition by Lowe’s, we are investing in strong, forward-thinking talent to support our long-term success.

Position Overview

The Digital Specialist is a strategic, customer-facing role responsible for driving digital transformation, digital sales growth, and eCommerce adoption across assigned FBM regions and customer portfolios. Reporting to the Director, Digital Product, this position serves as a subject matter expert and business partner to branch leadership, sales teams, and customers by promoting the adoption and utilization of FBM’s digital platforms, including MyFBM.

This role combines consultative sales, digital product expertise, customer engagement, training, market analysis, and operational execution to increase digital revenue and strengthen customer relationships. Each Digital Specialist oversees and manages an assigned eCommerce portfolio, with direct responsibility for driving digital engagement, expanding customer utilization, identifying growth opportunities, and contributing measurable sales performance within their territory.

The Digital Specialist operates with a high degree of autonomy and independent judgment while partnering cross-functionally with branch operations, sales leadership, marketing, customer service, and digital product teams. This role requires extensive travel throughout assigned regions to support branch initiatives, conduct customer meetings and trainings, lead adoption efforts, and execute in-market digital growth strategies.

• Drive customer awareness, activation, and adoption of FBM’s digital assets, resulting in increased digital sales and customer engagement
• Manage and grow an assigned eCommerce portfolio, developing strategies to increase digital revenue, customer retention, and platform utilization
• Partner with branch leadership and sales teams to identify opportunities for digital growth and improve customer buying experiences
• Conduct consultative customer meetings to promote MyFBM capabilities and align digital solutions with customer business needs
• Conduct in-market branch training sessions, sales representative training, customer onboarding, and product demonstrations
• Lead in-branch, customer, and job site events focused on digital education, adoption, and sales growth
• Cross-sell complementary product categories and digital capabilities to existing and prospective accounts
• Analyze regional market trends, customer usage patterns, and adoption metrics to identify opportunities and recommend strategic improvements
• Provide eCommerce-specific insights, reporting, and sales opportunities to Branch Managers, Sales Representatives, District Managers, and Regional Leadership
• Travel extensively throughout assigned regions to support digital initiatives, customer engagement, implementation efforts, and sales development activities

• Serve as the primary liaison between the MyFBM digital product team and field operations
• Participate in user acceptance testing (UAT) and provide operational feedback on system enhancements and functionality
• Assist with digital merchandising initiatives, content optimization, and digital product enhancements
• Conduct voice-of-customer surveys and gather feedback to influence future digital product development and roadmap priorities
• Conduct recurring meetings with Regional Vice Presidents, District Managers, Branch Leadership, and Local Digital Champions to review adoption progress and strategic priorities
• Serve as the regional subject matter expert and primary educator for MyFBM and digital connectivity solutions
• Recommend process improvements and digital strategies that improve customer experience, operational efficiency, and revenue growth

• Ensure regional branches deliver a high-quality customer experience related to digital products and services
• Proactively address and resolve customer concerns, technical questions, and adoption barriers in a timely and professional manner
• Train and coach branch personnel on digital tools, customer engagement strategies, and best practices for supporting digital customers
• Support change management initiatives associated with digital transformation and operational process improvements
• Maintain strong alignment with FBM brand standards and customer service expectations across all branch and customer interactions

• Perform additional duties and strategic projects as assigned in support of eCommerce, digital transformation, and corporate growth initiatives
• Collaborate cross-functionally with Sales, Operations, IT, Marketing, Customer Service, and Leadership teams to execute company objectives
• Maintain current knowledge of industry trends, digital commerce technologies, customer buying behaviors, and competitive market conditions

• Bachelor’s degree in Business, Marketing, Sales, eCommerce, Communications, or related field preferred; equivalent combination of education and experience may be considered
• 3+ years of experience in eCommerce, digital sales, business development, branch operations, customer success, sales enablement, or a related field preferred
• Demonstrated ability to drive sales growth, influence adoption initiatives, and manage customer relationships
• Strong business acumen with the ability to analyze trends, interpret data, and develop actionable strategies
• Excellent presentation, communication, facilitation, and interpersonal skills
• Ability to operate independently, prioritize multiple initiatives, and exercise sound judgment in a fast-paced environment
• Comfortable leading trainings, customer meetings, branch presentations, and executive-level discussions
• Strong customer service mindset with the ability to influence and coach sales and operations teams
• Technology-forward mindset with experience adapting to evolving systems and digital tools
• Creative thinker, problem solver, and self-starter with strong organizational and project management skills
• Working knowledge of CRM systems, customer service operations, and branch operations
• Strong understanding of digital commerce platforms, customer buying habits, and sales processes
• Advanced knowledge of MyFBM and related digital tools preferred
• Ability to travel extensively, including overnight travel, within assigned territories as business needs require

• Base: $67,500 - $105,000 per year
• Bonus: 25% Target Bonus
• Total Compensation (Base + Bonus): The successful candidate could reasonably expect a Total Compensation Package in the range of $67,500 - $112,500
• Equity: This role is not eligible for equity opportunities, awards or grants.

• Medical, Dental and Vision plans with leading national providers
• Health Savings Account (HSA) / Flexible Spending Account (FSA)
• Company Provided Basic Life and Accident Death & Dismemberment (AD&D)
• Voluntary Life and Accidental Death & Dismemberment (AD&D)
• Critical illness, Hospital Indemnity, Accident Coverage
• Legal Insurance Plan
• Paid Time Off (PTO) & Paid Company Holidays
• 401(k) plan with generous company match

Equal Opportunity Employer

Foundation Building Materials is an Equal Opportunity Employer and is committed to providing equal employment opportunities to all individuals. We value diversity and inclusion and are dedicated to creating a workplace where all employees feel respected and empowered. All employment decisions are made without regard to race, color, religion, sex, pregnancy (including childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity or expression, national origin, age, disability status, genetic information, veteran status, or any other characteristic protected by federal, state, or local law.

In accordance with the Americans with Disabilities Act (ADA) and applicable state and local laws, we provide reasonable accommodations to qualified individuals with disabilities to help them perform the essential functions of their job. If you need assistance or an accommodation during the application process or while employed, please contact Human Resources at Talent@myfbm.com.

Posting Period

This job will be posted for at least 5 days, starting on the initial post date reflected above.